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Online Marketing Specialist

Our client is currently seeking a Online Marketing Specialist .
Job Duties o Working with Account Services and Business Development Teams to produce new search campaigns o Develops, implements and manages paid search campaigns o Optimizes and develops strategies for keyword campaigns to increase effectiveness o Maintains keyword campaigns within specified budgets o Identifies numerical trends within paid search accounts o Tracks, reports, and analyzes website analytics, initiatives and campaigns o Executes tests, collects and analyzes data, identifies trends and insights in order to achieve maximum ROI in paid search campaigns o Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies o Optimizes copy and landing pages for search engine marketing o Performs ongoing keyword discovery, expansion and optimization o Researches and implements search engine optimization recommendations o Researches and analyzes competitor advertising link o Develops and implements link building strategy Required Skills and Experience o Bachelor's Degree in Marketing, Communications, or related field o 3-5+ years of SEO/SEM experience o Solid understanding of performance marketing, conversion, and online customer acquisition o In-depth experience with website analytics tools (e.
g, Google Analytics, WebTrends) o Up-to-date with the latest trends and best practices in SEO/SEM

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